Shade is vital when it comes to the Australian summer; you wouldn’t have a commercial space, be it a café, restaurant, or courtyard, without a shade solution! The most popular of these is the humble hard-working café or market umbrella, which is a centrepost umbrella often used to shade tables and seating areas. While shade is the main goal for these umbrellas, they do present another opportunity: advertising. Branded café umbrellas not only entice customers with shade but also creates brand familiarity and lets your business stand out from the plain umbrellas around it, or contend with the custom branded outdoor umbrellas of your competitors. It is important to remember that not every umbrella is created equal and that you will need high-quality frames and canopies in order to get the most out of a custom printed umbrella!